Capsicum in white grow bags inside the Crimson Earth polyhouse, red and orange fruit colouring Capsicum rows with ripening yellow fruit inside a polyhouse Young plants trained on twine over mulched beds inside the polyhouse Rows of young plants on mulched beds with drip lines under the polyhouse roof
Colour capsicum · Kannauj, India

Grown under cover.Picked at full colour.

From India's perfume city: red, yellow and green capsicum, raised in a 4,000 m² polyhouse and picked only when it is ready.

Explore the collectionDiscover Farm OS
01 / 04 Scroll 27.05° N · 79.92° E
The Farmकन्नौज

For centuries, Kannauj has turned flowers into attar. We turn sunlight, water and careful records into something just as precious: colour capsicum, grown under cover and picked only at its peak.

Crimson Earth is a protected-cultivation farm on the edge of India's perfume city. Since 2024 we have been building what most Indian farms still lack: high-value crops, steady quality and costs we can see every single day.

What we grow

Premium colour capsicum

Sweet, thick-walled red, yellow and green bell peppers for hotels, modern retail and wholesale markets that pay for quality.

How we grow it

Every plant, under cover

A 4,000 m² polyhouse shields the crop from rain, hail and pests, while drip lines feed each plant exactly what it needs and nothing more.

How we run it

A farm that runs on data

Labour, inputs, temperature and harvest are logged daily in Crimson Farm OS, the software we built for ourselves and now offer to other farms.

Capsicum fruit setting on the plant
Fruit setting on the vine
Tall capsicum rows trained to the roof
Rows trained to the roof
From seed to crate
  1. 01
    NurseryEven, healthy seedlings raised in trays
  2. 02
    TransplantInto raised, mulched beds with drip to every plant
  3. 03
    Grow under coverTrained to the roof, fed by fertigation, scouted daily
  4. 04
    Hand-pick at full colourOnly when each fruit has fully turned
  5. 05
    Grade & packSorted by size and finish, packed the same day
See the process
60,000kgProduced to date · 60 tonnes
4,000m²Under cover in Kannauj
102Days since transplant
03Colours of capsicum
The Collection

Three colours.
One standard.

Each fruit stays on the plant until it has turned fully, then it is picked by hand, graded and packed the same day.

Red, yellow and green bell peppers
No. 1

Crimson Red

The sweetest of the three. Thick walls and a deep gloss, picked only once it has turned fully red.

Grades
A · B
Best for
Salads, grills, hotel kitchens
No. 2

Saffron Yellow

Mild and honeyed, with a colour that brightens any plate. Picked at full yellow.

Grades
A · B
Best for
Retail, salads, garnish
No. 3

Garden Green

Crisp and fresh. Picked mature-green for everyday cooking, in bulk.

Grades
Bulk
Best for
Mandis, caterers, dhabas
The Process

From seed
to crate.

Four stages, one season, and every step written down in Farm OS.

Pepper seedlings in a nursery tray
01

Nursery

Every crop starts as a tray of even, healthy seedlings, hardened before they go into the polyhouse.

Young capsicum plants on mulched beds
02

Transplant

Seedlings go into raised, mulched beds, with a drip line running to every plant.

Capsicum rows with ripening fruit
03

Under cover

Plants are trained up twine to the roof, fed by fertigation and scouted every morning.

Red peppers packed in a crate
04

Graded & packed

Picked at full colour, sorted by size and finish, and packed to the buyer's grade.

Multi-span polyhouses under a blue sky
Protected cultivation

Step inside
the polyhouse

Film overhead and insect net on the sides keep out rain, hail and pests, so the crop grows steady and clean through the season.

UV-stabilised filmInsect netDrip on every bedDaily records
Our Story

Roots & growth

  1. 2024

    Crimson Earth founded

    Started in Kannauj with one aim: high-value vegetables, grown under protection and sold on quality.

  2. Jul 2026

    Capsicum transplanted

    Colour capsicum went into the 4,000 m² polyhouse on 26 July 2026.

  3. Oct 2026

    Crimson Farm OS goes live

    Our own farm app: Hindi voice logs, daily sheets read by AI and owner-only finances.

  4. Now

    Harvest season

    Picking is under way, with red, yellow and green capsicum coming off the vines every week.

Founder's point of view

Reimagining agriculture
as a scalable business.

I have always believed that agriculture should not be seen merely as a traditional livelihood. With the right technology, infrastructure, market understanding and an entrepreneurial mindset, it can be a sophisticated, scalable and highly profitable business.

Crimson Earth is my attempt to build that future.

India is entering a new phase of agriculture. The conversation is slowly moving from one question to another.

Yesterday

“How much land do you own?”

Tomorrow

“How efficiently can you produce, what quality can you deliver, and who is willing to pay a premium for it?”

That shift creates an enormous opportunity.

The vision

To build North India's largest cluster of protected cultivation infrastructure: polyhouses, net houses and modern farming systems at a scale where agriculture behaves like a well-designed industrial operation.

MeasurablePredictableCommercially driven
I.

Why protected agriculture?

The biggest limitation of conventional farming is that it depends on things we cannot control.

WeatherPestsSeasonalityInconsistent qualityVolatile markets

Protected cultivation changes that equation. Polyhouses and net houses create a controlled growing environment, use resources more efficiently, produce premium-quality crops and align production with what modern consumers and institutional buyers need.

Not simply a farming technique, but agricultural infrastructure for the next generation of Indian food businesses.
II.

A new generation of farmers

Something exciting is happening across India. A new generation is entering agriculture with a completely different mindset, bringing technology, data, finance, branding, supply-chain thinking and consumer understanding into an industry that has long been fragmented and unorganised.

They are not just asking“What can I grow?”

They are asking
  1. What does the market need?
  2. Who will buy it, and at what price?
  3. How can I produce it consistently?
  4. How do I build a business around it?

That change in mindset can transform Indian agriculture. The farmer of tomorrow will think like an entrepreneur:

Tracking unit economicsOptimising yieldsManaging working capitalBuilding distributionCreating brands
III.

Agriculture is becoming an investable business

For decades, agriculture has been seen mainly through the lens of land ownership and traditional farming. I see it differently.

Agriculture can be an asset-backed, technology-enabled, market-driven business.

Land is only one component. The real value is created through:

InfrastructureCrop selectionProductivityPost-harvest managementSupply chainsTechnologyPremium marketsCrimson Earth

Rather than building isolated farms, my ambition is a cluster-based model of modern agriculture: many protected cultivation units working together, sharing efficiencies in procurement, operations, manpower, technology, logistics and market access.

The objective is simpleBuild scale without compromising quality.

IV.

Building the cluster

My long-term ambition is a large ecosystem of polyhouses and net houses across North India: a concentrated hub for high-value horticulture, where farmers, entrepreneurs, technology providers, buyers and agricultural professionals all take part in the same ecosystem.

A place where production is planned around demand.

Where technology is used to make decisions.

Where quality is consistent.

Where resources are used efficiently.

And where agriculture is measured by returns, productivity and impact, not just acreage.

V.

Why Crimson Earth?

Crimson Earth started with a simple belief.

India does not need more agriculture.
India needs better agriculture.

  • Better infrastructure.
  • Better cultivation practices.
  • Better market linkages.
  • Better quality.
  • Better economics.

We want to build an agricultural business that sits at the intersection of

Farmland×Technology×Entrepreneurship×Consumer demand

This is not an attempt to move away from agriculture. It is an attempt to move agriculture forward.

And for me, this is only the beginning. Crimson Earth is the first step towards a larger ecosystem of modern, commercially viable and sustainable agriculture across North India.

Karn Vikram SinghFounder, Crimson Earth

Building Crimson Earth · Kannauj, 2026

Steel frame of the Crimson Earth polyhouse going up
The frame goes up
Raised beds prepared inside the polyhouse
Beds prepared under the film
Capsicum plants in white grow bags inside the Crimson Earth polyhouse, first red and orange fruit colouring
First fruit colouring
Built in-house

Crimson Farm OS

Our own farm app, live at crimsonearthos.in. Workers log the day by voice in Hindi, English or Hinglish, or with a photo of the paper sheet. Owners see costs, stock and harvest in real time, and every crop cycle stays on record.

Cloudflare · Supabase (Mumbai) · Google Gemini

Hindi · English · Hinglish voiceDaily sheet AICrop cyclesHarvest & inventoryExpenses & attendanceOwner · manager · staffCo-ownersLive sync
Free trial for your farm